REEL Rewards | REEL Cinemas
REEL Cinemas

Reel RewardsLoyalty

Get REEL rewards for going to the cinema!

The REEL Rewards programme is a loyalty programme where you can earn points on your purchases and redeem them against tickets and concessions*. You can use your points immediately or save them for a bigger treat.

Signing up for REEL Rewards is easy; all you have to do is create an account where you will be asked if you want to upgrade to REEL Rewards and add to your order. Joining REEL Rewards is free to join, and you can start earning points with your first purchase. As part of the account setup, we ask a few questions to ensure we can send you personalised offers.


If you already have an account with REEL, then you can add loyalty to your account by logging in and following the 'Upgrade to Loyalty' button on your profile.


You can also sign up for an account at your local REEL cinema.


Once you have signed up for REEL Rewards, you can download a digital card and add it to your wallet. We don’t send out physical cards. You can see how many points you have earned by looking at your account.